Our story..


It began in 2006 with a brand new concept store in the popular shopping mall called PUB Stockholm. A clothing store where Scandinavian high fashion brands was displayed on their own surfaces in a so-called shop-in-shop system. With their new thinking, AWESOME RAGS! made a strong impact in the fashion industry of Stockholm. In 2012, the ownership was passed on to the next driven soul to push the brand forward. Since then, AWESOME RAGS! is family-owned with a shop located in Nacka Forum, Stockholm.

The concept of minimalist fashion with focus on commercial brands in the Scandinavian market combined with international ones remains.

Think outside the box ..

Now AWESOME RAGS! is launching a new Concept store right in the heart of Stockholm!

black box by AWESOME RAGS! offers the market a new meeting place for innovative creators in fashion, art & design.
Yet Swedish as well as international. With great passion we create an inspiring environment where creativity flows freely – with no rules and where your imagination sets the limits!

”Tetris taught us that when you try to fit in you’ll disappear”

black box by AWESOME RAGS! coming soon…