Awesome brands – DAILYROUTINE

We feel especially proud to present this brand as part of our fashion family, since we were honoured to be the first store ever to sell it. Founded  in 2016, the brand is still young, but already impressing on the fashionstage by winning the prize “swedish fashion talents” 2017.

Dailyroutine describes itself as “The brand that operates in the borderland of luxury fashion and contemporary clothing”, and we couldn’t agree more. Their premiere-collection presents itself the perfect basic high quality wardrobe with a high fashion twist. How about a suit in linnen in the warm tone of sand? Layer it with a white cotton t-shirt or maybe a flowerprint shirt (middle picture above)… Yeah, we love it too.

The name behind the designs is no other than Christian Lippich. Christian has many accomplishments as a designer, and after designing for Tiger of Sweden for the last eight years Christian now takes a mew step in his career by starting his own brand. Press here  to read more about Christian Lippich.

We are happy to have this brand with us and we can’t wait for what the next collection will bring.

Welcome to team awesome. Christian!

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