Dailyroutine

Designer Christian Lippich, Royal College of Art fashion graduate, is the founder and creative director of the stylish and contemporary mens fashion brand Dailyroutine
Dailyroutine is the brand that operates in the borderland of luxury fashion and contemporary clothing. Made as a complete wardrobe for the modern man. Showing collections four times a year. Dailyroutine offers a solid ground for a modern store to buy seasonal collections.
Christian Lippich has a very established history in contemporary fashion working for luxury brands as St John, Elie Tahari, YSL and Alexander McQueen among others.
Working as a designer for Tiger of Sweden for eight consecutive years Christian Lippich deciede to start the new and exciting mens label Dailyroutine.