Hope is a Swedish fashion label created in 2001, by the designers Ann Ringstrand and Stefan Söderberg. The first woman collection was launched in Autumn 2002 and in 2005 a collection for men was added to the concept. The first brand shop opened in Stockholm, Sweden, in 2006, followed by 9 more Hope Shops. The Hope Collection is also sold by over 260 exclusive retailers on 23 markets and in 7 Hope Shop in Shops.
It begun as a creative discussion between two friends, Ann and Stefan, who both are passionate and extremely interested in well-made utility wear. After presenting a small test collection in autumn of 2001 they got the positive response necessary to launch Hope to the market in 2002.